Visa Talks With Apple As Part Of Plan To Push Wireless Payments
Wireless payments, perhaps powered by NFC technology or something like it, are definitely inbound–for a bunch of reasons that start with consumer convenience and end with dynamic personalized advertising and shopper analytics. Odds are it’ll be a billion-dollar industry soon enough–which explains why there’s such a complex, layered, and consumer-hostile battle for the tech going on behind the scenes. Fascinating then that Visa, a master of the current plastic card payment paradigm, is so active in its wireless innovations.
To wit: Last week Visa chose the very public CES show as a great time to flex a little muscle, and announced that it had certified a bunch of Android-powered phones to be compatible with its PayWave systems.